By Ben Agadaga
By Chico Mies In a competitive market, the ultimate reward is attention. To increase revenue, create leads, and increase brand recognition, businesses need to stand out. In this article, CHICO MIES discusses utilising Google resources to accomplish these aims. Advertising (ads) is a common strategy used by organisations to reach their target market, increase brand recognition, and boost sales. They use a variety of media, such as print, radio, television, social media platforms, search engines, email marketing, influencer marketing, and online display advertisements. The emergence of Artificial Intelligence is significantly transforming the dynamics of the digital marketing sector. Recently, Google Ads has launched a range of innovative AI-driven tools aimed at improving both creativity and performance for businesses. These state-of-the-art tools equip marketers with sophisticated analytics that yield valuable insights, AI-enhanced image capabilities, automated asset creation, and...
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